Audit

Audit

Has your team struggled with tag governance over the years? Really need the state of things documented + recommendations on a path forward? Have a site update or migration coming up? Our audit service will help you get clarity on where your tracking stands, as well as your options for taking it to the next level.

Our diagnostic reviews provide the specialized expertise needed to identify underlying tracking issues that may be hidden within your current ecosystem.

We perform meticulous audits of your entire analytics setup, delivering actionable recommendations and a detailed execution roadmap to ensure your reporting is accurate, compliant, and ready to drive growth.

Example projects

  • Audits

    • GTM

    • GA4

    • Marketing platforms

    • Entire tracking ecosystem

  • In-depth review and validation of events and parameters (i.e. item info, revenue, etc.)

  • Tag dictionary covering all platforms and what is tracked to them

  • Conversion accuracy analysis

  • Optimized GTM or server-side GTM containers

  • Audited and validated tracking set ups

When to consider an audit

  • You want to be sure your pixels, tags, or marketing platforms are set up correctly

  • You don't trust what you see in platform and want to make sure your tracking is 100% dialed

  • Event counts or revenue aren't in alignment with internal data

What to expect

Our process always starts with in-depth requirements gathering, during which we become familiar with your need. After gathering project requirements, our teams will align on a scope of work, drafted by us unless your team prefers otherwise. Once the scope is confirmed, and we have all necessary access, we proceed according to the outlined schedule and scope. Before a project starts, we agree upon things like preferred communication method, progress update cadence, etc.

Pricing

Option 1: Priced by project

Option 2: Monthly retainer

With this option, projects are scoped and priced derived from our hourly rate of $85.

Our Core monthly retainer requires a minimum commitment of 12 hours / $1,100 per month.

  • Build and Optimize

  • Audit

  • Troubleshoot

  • Custom Dashboards

Let us help your brand maximize measurement potential.

Let us help your brand maximize measurement potential.

Let us help your brand maximize measurement potential.